Restaurants · Wellness · Coffee Shops · Hotels
A short conversation about your property. We tell you what we would do first.
Recent client awards
MICHELIN Key · Casa Las Tortugas
MICHELIN Green Star · Acre
Selected clients
Acre Resort · Casa Las Tortugas · Christophe's · Temakase · TigreTigre · Casa Colora · Mundã · Huémac · The Bridge
Services
We believe in a holistic approach to branding, guided by defined creative processes and the understanding that great brands are built day by day.
I
For a property that is open and feels off, or before you commit to a rebrand.
We walk the property the way a guest does, from the booking page to the room, and read every outlet, sign and object. The audit stands on its own.
Includes
Example
Casa Las Tortugas, Holbox. The audit led to its brand architecture.
II
For a hotel or restaurant whose brand no longer matches the place.
We keep what guests already recognize and redesign the rest, then roll it out without confusing the people who come back every year.
Includes
Example
Acre Resort, Los Cabos
III
For a new opening: a hotel, restaurant, spa or coffee shop.
We build the brand before the doors open: the name, the identity and every object a guest touches on the first day, ready for the vendors who make them.
Includes
Example
Christophe's, Chicago. Temakase, New York.
After launch, we can keep a weekly seat at the table so new outlets and rooms come out of the same system. We work with Acre and Temakase this way today.
Our take on branding
While the visual elements are the starting point, a true brand is shaped by a cohesive strategy that aligns tone, voice, and objectives.
The ultimate goal of branding is to foster meaningful, long-term relationships that inspire loyalty and trust, turning every interaction into an opportunity to connect with your audience on a deeper level.
Voice & values · Strategy · Loyalty · Brands · Humans · Visual identity · Customer experience · Storytelling
Hotels
Los Cabos, Mexico
Treehouses, villas, a restaurant and a bar under one brand.
Acre runs treehouses, villas, a restaurant, a mezcal bar and weddings on one property. We audited it the way a guest moves through it, wrote one brand architecture and the brand book, designed the website and created Rústico, an open-air dinner on the grounds. We still work with Acre every week.
Holbox, Mexico
Four restaurants and a spa on one beach.
A family-owned hotel on Holbox's main beach. We audited the property, then set the brand architecture across its four restaurants and spa, and wrote the operating standards the team works from. The findings stay with the client.
Restaurants
Chicago
A neighborhood market with a chef behind the counter.
Built from a blank page: logotype, monogram, awning, aprons, totes and a line of reheatable meal trays, with a supplier sheet so the owner could order everything directly.
New York
Home of the handroll.
Hand roll bars with a wordmark and a character. Mako is drawn after Ebisu, the Japanese god of fishermen and luck, and appears on the window, the catering box and the sidewalk sign.
Where we have worked
Solid points mark hospitality work; open points mark the rest of our work. Also in Amsterdam.
A short conversation about your property. We tell you what we would do first.
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