About
Atla is a branding studio built on one belief: a brand is only as strong as the system behind it. We work with founders and teams who understand that identity isn't decoration, it's infrastructure. Strategy, design, and expression. All connected. All intentional. Our team is small by design. Senior creatives. Direct access. No account managers filtering the work. Every project runs through the same standard: clarity in positioning, precision in craft, coherence across every surface it touches. A global team across Austin, Mexico City, Barcelona, Lima and Caracas, we work with companies across the US and Latin America, from hospitality and CPG to wellness, SaaS, and lifestyle brands ready to be taken seriously.
The work usually begins with a hard question, not a visual one. What does the brand need to say more clearly? Where is the disconnect between perception and reality? Which touchpoints are carrying the most strategic weight right now? We build from there so the outcome is not just recognizable, but durable across product, packaging, websites, launch materials, and the day-to-day decisions a growing company has to make.
For the full method, read how we work and the brand strategy framework. Category entry points are available via hospitality, CPG, wellness, and SaaS branding.
Studio operating model
Atla keeps teams intentionally small so every engagement stays senior-led from strategy through implementation. We prioritize clear decision frameworks, practical documentation, and identity systems that scale across channels without drifting in tone, quality, or recognition over time.
Our process is designed for companies moving fast: align on positioning, define the visual and verbal system, and execute launch-ready deliverables that can be operated by internal teams after handoff. This balance of rigor and speed is the core of how we work.
Team
José Pablo Domínguez
Founder & Creative Director
Paola Díaz
COO
Levi Ramírez
Head of Growth
Mariela Alata
Project Manager
Tais Kahatt
Art Director
Adriana Méndez
Brand Designer
José Aceves Covarrubias
Brand Designer
Services
Creative Direction
Brand Strategy
Identity Design
Digital Design
Motion
Print & Packaging
Art Direction
Copywriting
Tone of Voice
Clients
Aimee Kestenberg
Fashion & Accessories
PrettyBoy
Men's Skincare
Temakase
Hospitality
Acre
Hospitality
Pax & Beneficia
Specialty Coffee
Persona
Personalized Nutrition
Brick
Wellness
Anything
AI Software