Programs
When your brand has to change, start here.
A new leader, new capital, a new brand in the house, a new market. These are the moments a brand either earns its next chapter or gets left behind.
The Path
One sequence, three steps. We read the evidence before we design anything, build only what it calls for, and stay close once the brand is live.
01
Loved or Lost Diagnostic
We find out where your customers fall in love with the brand and where they fall out, then decide with your leadership what has to change.
02
Atla Brand Program
We build what the evidence calls for: strategy, identity and the system behind them, scoped in one of three levels.
03
Brand Stewardship
We stay on after launch so the brand holds its shape as the company grows.
Diagnose
The Loved or Lost Diagnostic. We read what your customers actually say about you, at scale, and find where they fall in love and where they fall out. We talk to your team. We audit every touchpoint. Then we sit with your leadership and decide what the brand must keep, and what it must stop saying.
01
What your customers say
Every public review and conversation we can reach about your brand and two competitors, coded loved or lost at every stage: discover, choose, buy, first use, repeat, recommend. Where the public record is thin, we tell you.
02
What your team says
Six to eight interviews across leadership, sales, product and service.
03
Touchpoint audit
Everything a customer sees, from the first ad to the package in their hands.
04
The 20/5 workshop
A working session with your leadership team. Twenty things the brand could be, reduced to the five it will be.
05
The roadmap
What to change, what to leave alone, which distinctive assets to protect, and a fixed scope for the program that follows.
You leave with a roadmap and a fixed scope for what comes next. If the problem isn't your brand, we'll tell you that too.
The Diagnostic is not a rebrand. It brings no logos and no visual concepts, and it is credited in full to the Atla Brand Program if you continue within 60 days.
Build
The Atla Brand Program. Three levels, chosen from the roadmap, with the scope fixed before work starts. Strategy decisions come first, design decisions second, production last.
01
Core
Strategy, identity, the system that holds them together, and the guidelines your team runs it with.
02
Complete
Everything in Core, plus brand architecture or naming, the touchpoints that matter most (packaging, space or digital) and launch.
03
Integral
Everything in Complete, plus rollout across multiple US markets and six months of Brand Stewardship included.
Steward
Brand Stewardship. A monthly engagement after launch. We review new work, extend the system as the company grows, and help every team and partner use the brand the same way.
Proof
Start
Atla*. Senior team, founder at the table, no handoff chain.
Tell us what changed: the leader, the capital, the portfolio or the market. We reply with a clear next step.
Start a project