Persona

( The Brand )

Persona is a pioneer in personalized vitamins. More than five million people have trusted it with their daily routine, and its packs live on nightstands and kitchen counters in thousands of homes.

( The Challenge )

Persona's whole promise is that no two plans are alike. The challenge was making that promise visible at every touchpoint, from the box on the nightstand to the daily pack with your name on it, for a product people use every single day.

( The Result )

A rebrand built around one idea: only one you. A fingerprint mark, a dispenser box designed to sit beside the bed, and personalized daily packs that carry each customer's name. Five trillion combinations, one identity.