( The Brand )
Arc Studio was designed as a space for quiet luxury. A wellness environment where movement, recovery, and community flow together.
Hanks Leather project overview
testing
16 25
Hanks Leather
( Clients )
Hanks Leather
( Service )
Fashion · Accessories · Leather Goods · Heritage · Craft · D2C · E-commerce · B2C · Premium · Web · US · Brand Identity · Brand Identity · Web · Consumer Goods · Website · Branding
testing
United States
2025
( The Challenge )
We translated that philosophy into a minimal identity built around the body in motion. A custom wordmark anchors the brand, while the symbol system abstracts the human figure and the letter A to represent Arc’s core experiences: movement, recovery, and shared flow.
( The Result )
Gradients draw from the heat of hot pilates, bringing energy and calm into the visual system.
( Credits )
Client
Hanks Leather
Region
America
Country
United States
Location
Upstate New York
Category
Fashion
Service
Fashion, Accessories, Leather Goods, Heritage, Craft, D2C, E-commerce, B2C, Premium, Web, US, Brand Identity, Brand Identity · Web, Consumer Goods, Website, Branding