( The Brand )
Unido began as an emerging brand with a visual language already in place. The challenge was not to replace it, but to evolve it.
Tequila Unido project overview
We refined a legacy without losing its soul.
Tequila Unido
( Clients )
Tequila Unido
( Service )
Liquor, Spirits, Tequila, CPG, Packaging, Bottle Design, Heritage, Craft, Cross-Border, Mexican-American, B2C, Premium, Retail, Brand Identity, Brand Identity · Packaging, Food & Beverage, Branding, Website
We refined a legacy without losing its soul.
United States & Mexico
2025
( The Challenge )
We drew inspiration from Mexican mariachi culture, a personal reference tied to the founder’s family legacy. From there, the symbol was refined and expanded, introducing new ornamental variations inspired by traditional mariachi graphics.
( The Result )
The identity matured into something more elegant and intentional, preserving its Mexican character while positioning the brand for a more premium American market.
( Credits )
Client
Tequila Unido
Region
America
Country
United States & Mexico
Location
Austin, TX
Category
Liquor
Service
Liquor, Spirits, Tequila, CPG, Packaging, Bottle Design, Heritage, Craft, Cross-Border, Mexican-American, B2C, Premium, Retail, Brand Identity, Brand Identity · Packaging, Food & Beverage, Branding, Website