( Clients )
Arc Studio
( Service )
Wellness, Fitness, Pilates Studio, Movement, Boutique, Brick & Mortar, B2C, Premium, Modern, Middle East, Brand Identity, Consumer Goods, Branding
Arc Studio was designed as a space for quiet luxury. A wellness environment where movement, recovery, and community flow together.
United Arab Emirates
2025
( The Challenge )
We translated that philosophy into a minimal identity built around the body in motion. A custom wordmark anchors the brand, while the symbol system abstracts the human figure and the letter A to represent Arc’s core experiences: movement, recovery, and shared flow.
( The Result )
Gradients draw from the heat of hot pilates, bringing energy and calm into the visual system.
( Credits )
Client
Arc Studio
Region
Middle East
Country
United Arab Emirates
Location
Abu Dhabi
Category
Wellness
Service
Wellness, Fitness, Pilates Studio, Movement, Boutique, Brick & Mortar, B2C, Premium, Modern, Middle East, Brand Identity, Consumer Goods, Branding