Branding
March 10, 2025
10 min
Founder Atla* Studio
Is DesignJoy the best design subscription service? This in-depth comparison of DesignJoy, Design Pickle, Penji, and more will help you choose the right service for your business.
DesignJoy has made its mark in the growing design subscription market. The company generates $120,000 monthly revenue as a one-man operation. Traditional agencies demand high fees, but the digital world now features affordable subscription-based design services that range from $499 to $7,995 monthly.
The market has evolved with many alternatives that bring something special to the table. Penji boasts quick turnaround times, while Design Pickle provides budget-friendly plans starting at $649. These services have altered the map of business design work completely. The key decision lies in finding a service that gives you the most value.
Let's look at what sets DesignJoy apart from competitors and evaluate their service quality. This breakdown will help you pick the right fit for your design needs. Small startups and seasoned businesses alike can benefit from understanding these design subscription services better.
What is DesignJoy: A Quick Overview
Founded in 2017 by Brett Williams, DesignJoy operates as a unique design agency that follows a productized service model. The company started as a one-man operation and has grown over the past 6 years by offering subscription-based design services with a distinctive approach to project delivery.
Core Service Offering
The company runs on a simplified subscription model where clients submit design requests that are completed one at a time. Their service covers a broad spectrum of design needs and has logos, websites, brochures, signage, and advertising materials. The team creates all designs using Figma as their main design tool.
The service comes with these key features:
Unlimited design requests in queue
Average 48-hour delivery timeframe
Complete ownership of all design work
Webflow development capabilities
Access to unlimited stock photos
Pricing Structure and Plans
DesignJoy has two membership tiers:
The Standard Plan at $4,995 monthly has:
One active request at a time
48-hour average delivery
Unlimited brands
Webflow development
Up to 2 users
The Pro Plan at $7,995 monthly gives you:
Two simultaneous active requests
All Standard plan features
Unlimited users
Subscribers can pause their subscription whenever needed with both plans. The service also comes with a satisfaction guarantee - clients can get 75% of their payment back if they aren't satisfied after the first week.
Key Features Comparison
Design subscription services show clear differences in how major providers run their operations.
Design Request Systems
Design services typically run their request management through central platforms. DesignJoy uses a Trello-based interface to organize tasks. Design Pickle makes use of AI-powered request forms to simplify project briefs. Clients can submit unlimited design requests through these systems. The number of active tasks they can have depends on their subscription level.
Turnaround Times
Delivery speed is a vital way these services stand apart. DesignJoy completes most tasks within 48 hours on average. Some competitors deliver even faster. Design Pickle can finish certain projects the same day. Teamtown delivers 90% of their requests in under 24 hours.
Team Structure
Team sizes and structures vary among providers. DesignJoy keeps things simple with its founder handling core operations and getting outside help for specialized work. Larger services like Superside have over 700 team members spread across 57 countries. Design Pickle's team includes more than 500 experienced designers.
Communication Methods
Services handle client communication differently. DesignJoy combines an internal chat system with Trello for project management. Other providers offer more options. Teamtown enables live Slack collaboration. Many services have dedicated project managers who handle client communication. These managers act as the main contact point to keep information flowing smoothly between clients and design teams.
Service Quality Analysis
Quality assessment forms the foundation of design subscription services. Each provider uses unique verification methods and standards to ensure excellence.
Design Portfolio Review
A portfolio evaluation shows how deep and versatile design capabilities can be. DesignJoy's portfolio features collaborations with prominent companies like Buy Me A Coffee and Brew. Their work shows particular strength in website redesigns. The successful overhaul of Failory's website in just one month proves this point. Their portfolio expresses expertise in product-based design services that include everything from apps to complete branding packages.
Client Testimonials
Real-life applications shine through client feedback. DesignJoy's efficient internal notification system makes client communication smooth and easy. Clients praise the platform's project management capabilities, and the founder takes a hands-on approach to projects. The service earned recognition because it knows how to understand and execute complex design requirements. The Failory website redesign case perfectly illustrates this capability.
Quality Control Process
The quality assurance framework follows these critical steps:
Technical assessment of design elements
Brand guidelines verification
Complete review of visual coherence
Copyright compliance checks
Instruction adherence verification
The quality control process relies on dedicated designers who understand each client's brand guidelines and priorities. The system makes shared interaction possible with up-to-the-minute feedback and updates. This approach helps maintain consistency in all design outputs while staying true to brand identity standards.
A well-laid-out workflow guides projects from the original briefing to final delivery. This systematic approach reduces errors and maintains quality standards across projects. The platform's quality assurance goes beyond simple design elements to include technical specifications, brand alignment, and overall esthetic appeal.
Pricing and Value Assessment
Subscription-based design services come with different price points that work for various business needs and budgets. DesignJoy targets the premium segment with two distinct tiers - the Standard plan at $4,995 monthly and the Pro plan at $7,995 monthly.
Monthly Cost Breakdown
The market has several major players that offer different pricing structures than DesignJoy:
ManyPixels starts at $549 monthly for their Advanced tier and goes up to $2,399 for their Design Team package
Design Pickle's services start at $649 monthly for their Graphics plan and reach $1,949 for their Premium tier
Penji's pricing runs from $499 to $1,497 monthly based on business size
The market shows quite a range in pricing. Entry-level services start around $500, while premium offerings can go beyond $7,000 monthly.
What's Included vs Excluded
Let's take a closer look at what you get for your money:
The Standard DesignJoy membership has:
One active request at a time
48-hour average delivery
Unlimited brands access
Webflow development capabilities
Up to two users
The Pro membership improves value by doubling your active request capacity while keeping all standard features. Both plans give you unlimited stock photos and the flexibility to pause when needed.
DesignJoy's service stands out because you retain complete ownership of all design work. The pricing stays transparent with no hidden costs. All the same, some limits exist - you can only have a set number of active requests at once. The service doesn't offer specialized work like video editing or motion graphics that some competitors provide.
Design subscriptions are economical solutions compared to traditional hiring. To cite an instance, an in-house designer's total cost can hit $50,000 yearly just counting salary and tools. The annual subscription costs for design services run from $23,976 to $95,940, depending on your chosen tier and provider.
Real-World Performance
Real-life implementation shows how DesignJoy performs in businesses of all sizes. The service showed remarkable growth and achieved a 268% revenue increase in just one year.
Case Study: Startup Experience
We noticed that startups benefit from DesignJoy's flexible project management approach. The service launch on Product Hunt brought 40,000 unique visits on day one. The platform makes it simple for clients to submit design requests. They can use Trello boards, Google docs, or Loom video recordings.
Case Study: Agency Usage
Much of DesignJoy's client base consists of agencies. The change to higher pricing tiers brought more agency clients who need less oversight and stay subscribed longer. The platform works exceptionally well with high-tier agencies and enterprise companies. These clients value the simplified processes and consistent delivery schedule.
Scaling Capabilities
The service shows these unique scaling features:
A queue-based system handles changing workloads
Large projects break down into 24-48 hour deliverables
Selective client acceptance ensures quality
Webflow development has become the most chosen plan option
The platform's approach to scaling is different from traditional agencies. DesignJoy focuses on output optimization and quality maintenance for a select client roster instead of growing the team. This strategy turned into a soaring win. The service reached $160,000 in monthly revenue after going viral on Twitter.
Client relationships thrive while strict quality standards remain in place. The team breaks down larger requests systematically as workload increases. The service improved live collaboration after making Figma its main design tool. Clients now track progress and access latest versions instantly.
Comparison Table

Design subscription services give businesses many creative options, and DesignJoy stands out with its unique business model. The service proves that size doesn't determine success - a one-person operation generates $120,000 in monthly revenue.
Each provider brings different advantages to the table. DesignJoy's premium pricing starts at $4,995 monthly, while Design Pickle and Penji are more budget-friendly at $649 and $499 respectively. These services target different market segments with custom solutions and delivery methods.
DesignJoy excels through its optimized approach that uses Trello and Figma for project management and live collaboration. The platform's work with high-tier agencies and 268% revenue growth shows its ability to deliver quality results consistently. Quick 48-hour turnarounds and Webflow development skills make it a detailed solution for businesses that need reliable design work.
Picking between these providers depends on your business needs, budget and service expectations. Your company should consider turnaround times, team structure and communication methods that match operational requirements. A careful assessment of design needs and available resources will help you choose the right design subscription service.
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